So, you’re thinking about starting a newsletter for your followers, customers? Here are some ideas to help you start an awesome newsletter.
1// Share your creative process. What inspires you to paint?
2// What are your favourite techniques? Give your readers a behind-the-scenes look at your work.
3// Write about your latest paintings. Share photos of your new work, and tell your readers about the inspiration behind each piece.
4// Offer exclusive discounts and promotions. Give your newsletter subscribers a special deal on your paintings, or let them know about upcoming exhibitions or events.
5// Ask for feedback. What do your readers like about your work? What would they like to see more of? Use your newsletter as a way to connect with your audience and get their feedback.
6// Share your passion for art. Write about the importance of art in your life, and why you believe it’s important for everyone to experience.
By writing a friendly and informative newsletter, you can connect with your readers with the aim of increasing engagement and getting more eyes on your work. But remember to keep these rules in mind when compiling your newsletter:
1// Keep it short and sweet. People are busy, so they don’t have time to read long, rambling newsletters. Aim for a newsletter that’s no more than 500 words long.
2// Use visuals. People are more likely to read and remember content that includes images. Be sure to include photos of your paintings in your newsletter.
3// Use a strong subject line. The subject line is the first thing people will see, so make sure it’s attention-grabbing and relevant to the content of your newsletter.
4// Personalise your emails. When possible, personalise your emails by addressing your subscribers by name. This will make them feel like you’re speaking directly to them.
5// Use a call to action. Tell your readers what you want them to do, whether it’s visiting your website, signing up for your email list, or buying one of your paintings.
By following these tips, you can start your journey towards writing a successful newsletter that will help you network and hopefully increase sales of your work.
Remember, you can sign up to my newsletter below.